Google is King when it comes to search
Each month there are more than 100 billion global searches being made and 75% of users do not go past the first page of Google. Google has spent billions of dollars to place themselves solely at the top as the search king. They account for more search and more traffic than all other search engines combined. They are the gatekeepers between you and your potential clients. So when it comes down to it, we care what Google thinks of my website’s SEO.
SEO is more than keywords and meta tags.
SEO is definitely not new, but more and more businesses are beginning to understand it’s value. Business of all kinds are investing in ways to get on Google’s first page. To bad many of them of them are still investing in how Google used to work. The old concept of SEO was putting lots of keywords on a page and finding ways to hide more keywords in meta-tags. The idea is that you can trick Google into thinking your website is the best source for say “tires” by saying tire as many times on the page as you can. Not only does it make pages look spammy, it doesn’t add value to searchers.
Google loves their users.
Why? Because they are the lifeblood of what makes Google relevant and profitable. When people use Google and find exactly what they want they will use Google again. Google has been the driving factor in creating search centered society. With all the habitual traffic now Google can come to us business owners and sell off their well earned traffic.
What is SEO to Google?
Trust. It’s trust. Google wants to find the most trustworthy site for searchers to find exactly what they need as quickly as possible. That’s why it’s not just about stuffing as many keywords as possible in a page. It about having great content that people really need that is tried and true.
So what are the ranking factors for Google?
7. Social Media Interaction
Rank Value: Minimal
Social media is not new in “technology years” and we know that social media has an impact on ranking, because Google is tracking it. Specifically, it’s tracking it with Google +. So it’s there, but it’s still uncertain the impact. The difficulty in Google making this a major factor is that websites that have ranked well for many many years don’t need social engagement to prove their value. So while the jury is still out, know that people sharing your content from your page matters and it is sure to matter more and more.
6. Registration and Hosting Data
Rank Value: Minimal
Is your website hosted by GoDaddy? It may the a really simple option. There are a lot of these simple and easy website registration and hosting options. But look at it from Google’s perspective. These sites can pop up so easily and can easily just become dead web space. So obviously they are going to trust a site that is registered and hosted by a unique and reputable web-host.
5. Fresh Content
Rank Value: Nominal
What happens when Google comes to your site 5 times and you don’t have any new content? They reallocate their resources! But if every time their bots search your site you have new good content, they are sure to reward you. It’s truly about trust and your active and growing site is a great way to show Google that you and your site are serious.
4. Site Engagement
Rank Value: Nominal
Are you familiar with the term Bounce Rate? Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages. This is sign that people aren’t finding what they want from your website. Google is able to track these types of site engagement and they can use it measure how happy visitors are when they come to your site. It can be frustrating to deal with high bounce rates and low on page time, but it’s great to know how your can improve your site for your visitors.
3. On-Site Keywords & Content
Rank Value: Important
Most people only think of SEO as keywords on pages, but even though it is a lot more complicated than that it’s still the core of a good ranking strategy. Don’t pack in tons of keywords though because you think you can hack Google though. It’s most likely that Google will see what you are doing and value your competitors site that is readable and offers the best content to meet the needs of visitors.
2. Domain Age
Rank Value: Major
There are a few ranking factors that you have control of. You can control how much content you create and how you implement keywords organically in your page. But still the second most important ranking factor is how old your domain is. This can be frustrating for a new site, but honestly this is great. When you have put in the time and years of building your SEO, you want to know that some new site can’t just pop up with a bunch of words on a page and a great layout and outrank you. Domain age shows Google that you have been around for years and odds are you will be around years more.
Rank Value: Major
Links are the reason why is called the world wide web. It is a huge cyber world of roadways from sites to other sites. When you look at your site are their hundreds of roads that lead there or just a few? Are they superhighways or old country roads? Links are the number 1 factor for ranking. It makes sense if you think about it. Links means that not only do you have a site you think is awesome, but the rest of web sees your site and finds value in it by connecting with it. There are many different types of links that have different values. Don’t fake it with black hat link buying strategies. Google will most likely not only not value it, they may punish you. Create great content that is sharable. Be consistent across other sites that are relevant to your and your visitors. They are hard earned, but the payoff it worth it when your visitors become clients.